Product and service innovation

The capability to consistently deliver the right products, on time, with high quality, and at an affordable price, has distinguished outstanding companies in almost every industry. Strategy&’s client experience shows that companies that have institutionalized capabilities for continuous and sustained innovation generally have growth rates and returns on invested capital that exceed the performance of their competitors.

PwC's Strategy&'s product and service innovation service offerings include:

Innovation strategies and solutions

We develop organizational structures and processes, and optimize internal R&D investment to foster innovation.

New program and product line strategy

We develop capture strategies for new programs or marketing strategies, as well as strategies for positioning and pricing of new products and services.

Technology portfolio strategy

We identify areas where technology investments would provide cost savings and support market strategies.

Engineering productivity

We identify engineering productivity and process efficiencies across the organization through best practices, value stream mapping, and cost analysis.