Transforming the telecom industry: A multichannel, customer-centric strategy

Telecom operators have developed sophisticated products and services, but they have not evolved their commercial footprint or distribution at the same pace.

Virtually every market in the world is now fully saturated, and margins are falling. The answer is to transform the industry. Operators must listen to sophisticated customers, and develop new online, mobile, and independent sales channels. See more in our report Customer-centricity and selective capillarity: A multichannel strategy for telecom operators.

Note: This video was originally published by Booz & Company.

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