The retail ecosystem is changing. Consumers are now curating their own brand experience using online, mobile, and social, interchangeably, along their non-linear paths to purchase. This new retail landscape is impacting the capabilities and organizational considerations brands need to succeed. Here’s Strategy&’s take on which areas they need to watch, in order to thrive in the new e-commerce world.
Mobile first e-commerce
Published: January 26, 2015