Major insights from campaigns to capabilities: Social media and marketing 2011
Published: October 1, 2011 with Christopher Vollmer

Strategy&'s global media and entertainment practice presents the findings of the study "Campaigns to capabilities: Social media and marketing 2011" at the IAB MIXX event. Conducted in partnership with Buddy Media, this study identified the key capabilities required to take advantage of social media.

Note: This video was originally published by Booz & Company.


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