The most potent way to generate new ideas
Published: October 30, 2012 with Barry Jaruzelski

Strategy& Senior Partner Barry Jaruzelski talks about the best methods companies can use to generate new product ideas. His advice is drawn from Strategy&'s 8th annual Global Innovation 1000 Study, which focuses on the "fuzzy front end" of the innovation process -- the tools, mechanisms and networks companies use to generate ideas and effectively convert them into commercialization projects.

Note: This video was originally published by Booz & Company.

visit the Global Innovation 1000 microsite >


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