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"Strategy That Works" co-author, Paul Leinwand, brings to life some key concepts from the book. Building on more than a decade of research, he explains how companies like Haier, CEMEX, and Adidas have succeeded over time. “Success comes from making a promise about the value you’re going to create, and then focusing everything you have on delivering that promise. It’s about what you do, not what you sell.”

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Strategy That Works: A practical roadmap to success

Want to close the strategy-to-execution gap for good? Based on a decade of research and insights from 14 iconic companies, our new book "Strategy That Works" reveals the formula for success. It works across every industry – from technology to commodities, from real estate to cosmetics. The secret? Five unconventional acts the world’s leading companies use to win.

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Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap

Why are so many companies wasting time and money on strategies that never come to life? Ironically, it sounds like they're doing all the right things. But this conventional wisdom is a trap: It creates a huge gap between your destination and your ability to get there. In order to build a strategy actually built to execute, you need to do the opposite of what most companies do. Based on a decade of research, our new book "Strategy That Works" reveals the formula for success: five unconventional acts that the world's leading companies use to win.

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“Strategy That Works: Five Acts to Transform Your Future

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Consumer packaged goods companies spend billions of dollars each year on trade promotion but few really understand what they get in return, since getting a clear picture of spending and ROI is a complex undertaking. Strategy& has created post-event analysis software that can help clear the haze.