"Strategy That Works" co-author, Paul Leinwand, brings to life some key concepts from the book. Building on more than a decade of research, he explains how companies like Haier, CEMEX, and Adidas have succeeded over time. “Success comes from making a promise about the value you’re going to create, and then focusing everything you have on delivering that promise. It’s about what you do, not what you sell.”
Want to close the strategy-to-execution gap for good? Based on a decade of research and insights from 14 iconic companies, our new book "Strategy That Works" reveals the formula for success. It works across every industry – from technology to commodities, from real estate to cosmetics. The secret? Five unconventional acts the world’s leading companies use to win.
Is the vision of a powerful, unified, competitive, and prosperous Europe dead? Strategy& senior partner Per-Ola Karlsson discusses the current state of the European Union and what the future holds for the region.