Episode 23: Merganic growth
Gerald Adolph, a Senior Partner at Strategy&, discusses the concept of merganic growth, which is described in his new book with co-author Justin Pettit titled "Merge ahead: Mastering the five enduring trends of artful M&A" (McGraw Hill, June 2009). Topics include: the extent to which a merganic growth plan is a necessity today, the biggest mistakes to avoid in adopting merganic growth, and building the skills necessary to be a successful merganic acquirer.

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