PwC’s Strategy& has developed a number of hands-on tools to help you better understand your company’s digital capabilities and determine actions that will help you use the digitization megatrend to your advantage.

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In 10 minutes this short survey will help you kick-start the process to assess whether you prioritize the right digital capabilities and where you’ll need to invest in talent and skills development to enhance them (see "The four types of digital marketer" on for more information).
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With changing consumer behavior, digital commerce gains more and more economic relevance for companies, be it to improve revenues, cost-to-serve efficiency or customer experience. We provide a structured approach to assess digital commerce capabilities, and benchmark them within and across industries.