Digitization

Thanks to digitization, companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace. Some leaders are redesigning their capabilities and operating models to take full advantage of digital technologies to keep step with the "connected" consumer and attract talent. Others are creating qualitatively new business models — and tremendous value — around disruptive digital opportunities. In doing so, these companies secure not only continued relevance, but also superior returns.

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By the year 2020, an entire generation will have grown up in a primarily digital world. Their familiarity with technology, reliance on mobile communications, and desire to remain in contact with large networks of contacts will transform how we work and how we consume.
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Every company in every industry will be dramatically affected by the digitization megatrend, and it will be the responsibility of the top teams to lead the charge by developing the right strategy and building the right capabilities for their companies to win in the digitized environment.
The impact of digitization also affects the supply side — the collection of industries and companies, including the traditional IT service providers, the telecom companies, and the hardware, software, and Internet players that are creating the technologies for this brave new world.
Read more thought leadership from PwC’s Strategy& on the impact of digitization in a broad range of sectors, functions, and regions.

What's hot: Our latest publications on Digitization

Fighting counterfeit pharmaceuticals
Fraudulent drugs harm or kill millions around the world and inflict serious damage on the brand names and bottom lines of major pharmaceutical manufacturers. Companies that...
Experience matters
Digitization is continuously changing the ways companies in industries as diverse as retailing, hospitality, media and entertainment, and technology create value —...
The missing link
Proximity marketing is emerging as a key strategy for marketers to connect with consumers through their mobile devices. However, an effective strategy depends on...
An industry at risk
Competitive pressure is rising in the global wireless telephony industry. Individual operators must examine their cost structures, shedding nonessential activities and...
The future of spare parts is 3D
The business of making, storing, and shipping spare parts has long been a source of difficulties for suppliers of spare parts. The advent of 3D printing, however, is about...
A critical makeover for pharmaceutical companies
It is time for pharmaceutical companies to restructure their operating models. They should build the organization around what we call critical teams - the critical team would...
Content democratization
The amount of digital content created, exchanged, and consumed is growing by the day across the world. The objective of this report is to provide a comprehensive view of...
Cutting the last cord
The SIM card is finally going virtual and the world of telecommunications companies is about to be turned upside down. Consumers will soon be in control, choosing an operator...
Preparing for the digital era
Too many companies in the GCC regard the process of going digital as the adoption of a specific technology, rather than a transformation journey. GCC organizations should...