Digital

Thanks to digitization, companies across industries are racing to migrate "analog" approaches to customers, products, services, and operating models to an always-on, real-time, and information rich marketplace. Some leaders are redesigning their capabilities and operating models to take full advantage of digital technologies to keep step with the "connected" consumer and attract talent. Others are creating qualitatively new business models — and tremendous value — around disruptive digital opportunities. In doing so, these companies secure not only continued relevance, but also superior returns.

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By the year 2020, an entire generation will have grown up in a primarily digital world. Their familiarity with technology, reliance on mobile communications, and desire to remain in contact with large networks of contacts will transform how we work and how we consume.
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Every company in every industry will be dramatically affected by the digitization megatrend, and it will be the responsibility of the top teams to lead the charge by developing the right strategy and building the right capabilities for their companies to win in the digitized environment.
The impact of digitization also affects the supply side — the collection of industries and companies, including the traditional IT service providers, the telecom companies, and the hardware, software, and Internet players that are creating the technologies for this brave new world.
Read more thought leadership from PwC’s Strategy& on the impact of digitization in a broad range of sectors, functions, and regions.

What's hot: Our latest publications on Digitization

Closing the Awareness Gap in Technology Projects
Even the best digital fixes sometimes fail, but focusing on nontechnical factors can ensure your investment pays off.
Agility in Metals
Adopting the right digital strategy now can dramatically improve margins – by as much as 16% on a tonne of steel. The metals industry is facing...
Global Digital IQ Survey 2018
Across 60 countries, 2,280 executives offer insight into how their companies invest in and deliver on the promise of digital. The findings reveal what successful companies...
Automotive production 2030
The demand for shared mobility will rise by at least 30% in Europe - in Asia and the US even higher. See this video and find out how the assembly plant of the future will...
Automotive work environment of the future
What to expect and how to prepare.
PwC's Strategy& conducted an in depth study in collaboration with the University of Aachen, looking into the future...
Transforming vehicle production
By 2030, vehicle production will split between mass-market “cars on demand” that will be rented journey-by-journey and customized vehicles for individual...
Digital Auto Report 2018
The seventh annual Digital Auto Report by PwC Strategy& is a global study with a focus on the U.S., Europe, and China. A quantitative market outlook based on detailed...
Trucking 4.0
By 2030, trucking and logistics will be an ecosystem of autonomous vehicles directed by a digitized supply chain, combining driverless, cabless trucks and delivery hubs staffed...
The era of digitized trucking
By 2030, trucking and logistics will be an ecosystem of autonomous vehicles directed by a digitized supply chain, combining driverless, cabless trucks and delivery hubs staffed...