Reinventing Service: New Approaches to Meet New Demands
It’s generally held that to succeed, a company must serve its customers. But that simple ambition can quickly become complex and costly today, when consumers expect the highest quality service, tailored to their needs, delivered immediately.
This strategy+business Reader is an anthology exploring the major forces shaping the execution and quality of effective service operations. We offer insight into the key challenges facing service businesses, including how to:
build a service strategy to support your growth objectives
satisfy customers efficiently and effectively
The methods and cases in Reinventing Service: New Approaches to Meet New Demands draw on Strategy&’s deep understanding of the drivers of service businesses as well as the firm’s extensive knowledge of classic operations principles, approaches, and best practices.