PwC Named Leader in Worldwide Digital Enterprise Strategy Consulting Services in IDC MarketScape Report

Recognized for leveraging data and improving accessibility of information

New York, NY, March 31, 2015 – PwC was named a leader in the IDC MarketScape: Worldwide Digital Enterprise Strategy Consulting Services 2015 report. According to the report, “PwC is seen as the most capable of all firms in the digital enterprise strategy consulting space in a number of areas: capturing and leveraging data from clients or internal processes, improving accessibility of information resources internally or for customers, leveraging product or service content, and aligning digital presence with corporate brand.”

According to PwC’s 18th Annual CEO Survey, business leaders recognize the value of digital technologies to drive operational gains, but are exploring ways to maximize digital investments to improve decision-making, customer experience and innovation.

“More than ever, business leaders are embracing the opportunities that digital technology can create for their organizations. This recognition from the IDC MarketScape highlights PwC’s ability to help clients unlock new value with a fresh approach to strategy and innovation for the digital age,” said Tom Puthiyamadam, Advisory principal and Global Digital Services leader, PwC. “By combining deep business and industry insight with digital innovation and creative skills, PwC is accelerating the impact of digital for businesses across industries and around the world.”

The IDC MarketScape report states that “PwC is well regarded worldwide by business consulting customers that view it as overall the most capable firm at helping them improve operational efficiency, at understanding the unique needs of their business, and at leveraging local and global staff appropriately.”

“Being able to capture value from digital is at the top of every CEO’s strategic agenda, and to do that, they have to go beyond just digitizing their business – they have to reimagine it,” said Christopher Vollmer, partner and global managing director, Strategy& Digital Services. “We are helping leaders around the world every day to build difference-making digital capabilities that will help drive success today and well into the future. I’m thrilled that IDC recognizes that Strategy& and PwC are delivering on this promise together, from strategy all the way through execution.”

According to the IDC Marketscape’s analysis, “PwC is considered to be among the best at improving the visual design and consumability of information resources and better than many firms at digital marketing, improving the usability of digital products and services, leveraging digital to improve customer service, and improving information architecture.”

PwC, together with Strategy&, creates value for clients by building trust and addressing businesses’ most important problems, from strategy through execution. Combining depth of industry and business knowledge with technical skill, PwC’s capabilities across consulting, deals and forensics can help organizations build the next competitive advantage – whether that involves strategy, structure, people, process or technology. PwC’s global network of assurance, tax and advisory professionals brings together the right skills and capabilities to help clients achieve success anywhere around the world.

For more information, follow @PwCAdvisory or visit

About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

IDC MarketScape: Worldwide Digital Enterprise Strategy Consulting Services 2015 Vendor Assessment, doc #254679, March 2015

About Strategy&

Strategy& is a global team of practical strategists committed to helping you seize essential advantage. We do that by working alongside you to solve your toughest problems and helping you capture your greatest opportunities. We bring 100 years of strategy consulting experience and the unrivaled industry and functional capabilities of the PwC network to the task. We are part of the PwC network of firms in 158 countries with more than 236,000 people committed to delivering quality in assurance, tax, and advisory services.


Daniel Maiello
US Line of Service PR Leader, PwC
Tel: +1 (703) 918-1290
contact >