“Resolution 2011: Make Your Strategy Coherent”
In a bylined article in the January 3, 2011 issue of Harvard Business Review, Booz & Company Partner Paul Leinwand and Senior Partner Cesare Mainardi (both North America) wrote that corporate leaders able to focus on core strategy will be the ones opening “new doors for growth in unexpected areas that still leverage (their) differentiating capabilities.” Companies that demonstrate strategic coherence—think Wal-Mart and Coca-Cola—earn a market premium in terms of higher earnings and greater shareholder value, making the big question as leaders look to 2011, the Booz & Company authors added. “Strategic coherence results from your ability to connect what you sell (your products and services) with your unique and differentiating capabilities (what you, as a company, do to be great). All (are)within the framework of a clear way to play (your way of creating value for your customers).” Leinwand and Mainardi are co-authors of The Essential Advantage: How to Win with a Capabilities-Driven Strategy, published in December 2010 by Harvard Business Review Press.