“China Not Just Export Base, Says AmCham”
In the March 31, 2010 issue of Shanghai Daily, Booz & Company Partner Joni Bessler (China) said the percentage of companies planning to use China primarily as a base to supply other Asian markets has slipped somewhat since 2008. “Multinationals are shifting their China strategy as the country’s manufacturing sector matures,” said Bessler, who was responding to key findings of the 2009-10 China Manufacturing Competitiveness Study from Booz & Company and the American Chamber of Commerce in Shanghai. The study found that foreign manufacturers were increasingly focused on accessing the Chinese market, while the number of companies viewing China purely as an export base continued to decline. In analyzing 1,430 plants of 202 member firms, the study found that 83 percent of respondents said their primary motive for locating manufacturing in China is to access the Chinese marketplace, up from 71 percent two years ago. Meanwhile, the percentage of companies planning to use China primarily as a base to supply other Asian markets slipped to 50.5 percent from 54.6 percent in 2008.