“1 Encuentro Coche Eléctrico: Las Empresas Sientan Las Bases Para Que Le Coche Eléctrico Arranque en España (First Electric Vehicle Roundtable: Companies Provide the Basis for the Launch of Electric Vehicles in Spain)”
In the February 18, 2010 issue of Expansion (Spain), Booz & Company Principal Joseph Santo (Europe) said that one of the keys to a successful introduction of the electric car in Spain is testing marketing various incentives in selected cities. “To attract the users,” Santo said, “we need to test the different incentives in those places.” Santo and Partner David Suárez (Europe) were the hosts of an unprecedented gathering of Spanish executives and government officials looking to jump-start development of the electric car. The roundtable discussion at Booz & Company’s Madrid office drew a range of senior executives from the automotive, electric-utility, battery manufacturing industries as well as government. “(This is) a complex debate that can only work through extensive cooperation across all stakeholders,” said Suárez who leads the Booz & Company business in Spain. Prime Minister José Luis Rodriguez Zapatero said recently there was a pressing need for a pan-European strategy to develop a viable electric car.