“Managing and Thriving in a Down Market”
In an interview posted May 1, 2009 on Bigthink.com, Booz & Company Chief Marketing and Knowledge Officer Tom Stewart (North America) said the biggest opportunities in the current recession could be in “the continued rise of not only of wealth in places like India and China and Brazil and Russia but also the continuing rise of great global competitors.” As a result, Stewart expects to see great companies emerge from those markets as well as a shifting of the competitive landscape. “We’re going have to learn a lot of new names,” he said. For company leaders, that could translate to more opportunities. “You should know what your long-term strategy is and then see how the recession may create opportunities or create moments when you can behave opportunistically in furtherance of the strategy that you think is right,” added Stewart.