“Múltis Investem US$492 Bilhões em Inovação (Multinational Companies Invest US$492 Billion in Innovation)”
Booz & Company’s 4th annual Global Innovation 1000 Study, which revealed that companies that invested more than 60 percent of their R&D spending beyond their borders during the past three years enjoyed superior performance, has generated international coverage. “In a scenario of recession, companies tend to slow down investments to protect profitability, but this will depend on the situation of each company,” said Partner Leticia Costa (South America) in the October 21 issue of Valor Econômico (Brazil). In the study, the firm’s Innovation team headed by Partners Barry Jaruzelski and Kevin Dehoff analyzed the world’s top 1,000 public corporate research and development spenders in what continues to be the world’s most comprehensive effort to assess the influence of R&D on corporate performance. Some of the other publications to cover the study include BusinessWeek, Automotive News (U.S.),Vedomosti (Russia), Swissinfo, ComputerWeekly.com (UK); and wallstreet-online.de.