“Wir Suchen Markenchefs, Die Auch General Manager Sind (We Want Brand Managers Who Are General Managers Too)”
In the September 25 issue of Handlesblatt, Booz & Company Partner Gregor Harter (Europe) said that effective marketing decision-makers need to be savvier and more informed that ever to ensure their companies reach the best advertising channels. “To hit the right target customer segments, it is vital to dynamically plan the right media mix,” he said. “It’s no easy task. Nevertheless, some marketing managers solve the challenges with outstanding skill.” Harter headed a Booz & Company team that hosted the third-annual “CMO of the Year” Award September 24 in Frankfurt.