“Guru Interview: Conrad Winkler”
In the August 2008 edition of Emerald Management First, Booz & Company Partner Conrad Winkler (North America) was quoted in an extensive interview in which he details what he calls the “new era” of manufacturing, one in which companies “are going to need to compete” or lose their competitive position. “The difference between those who can compete and those who cannot will become much more stark,” said Winkler. ”Many companies realize this and are putting manufacturing back on their agenda. Others are still treating manufacturing as a cost reduction opportunity, with no competitive advantage.” Winkler and Booz & Company Partner Kaj Grichnik are authors of the new book, Make or Break: How Manufacturers Can Leap from Decline to Revitalization.