“O DNA da TI no Brasil (The IT DNA in Brazil)”
In the July 22, 2008, issue of InformationWeek Brasil, Booz & Company Partner Renata Serra (South America) was quoted in an article about a Booz & Company study, “IT Org DNA.” “In mature economies, there are clearer rules concerning IT’s role and practices, which avoids those projects that can be cancelled just to save money,” said Serra.