Cookies information

We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies

Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

For information on additional browsers and device types please see http://www.aboutcookies.org or http://www.cookiecentral.com/faq.

Managing Analytics cookies

You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following link Google Analytics: http://www.google.com/analytics/learn/privacy.html

Types of cookies

  • ‘Session’ cookies remain in your browser during your browser session only, ie until you leave the website.
  • ‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
  • ‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
  • ‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.

Use of cookies by PwC's Strategy&

The following table explains the way in which we use cookies on this website.

Cookie

 

Name

 

Purpose

 

Type

 

Duration

CloudFlare   __cfduid   The "__cfduid" cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.
https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-CloudFlare-cfduid-cookie-do-
  Third Party   5 years
ShareThis   __unam   The "__unam" cookie is set as part of the ShareThis service and monitors "click-stream" activity, e.g. web pages viewed, navigation from page to page, time spent on each page etc. The ShareThis service only personaly identifies you if you have seperately signed up with ShareThis for a ShareThis account and given them your consent. See more at: http://sharethis.com/privacy.   Third Party   3 years
Google Analytics   __utma   This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits pwc.com/gx, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to pwc.com/gx and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.   First Party Persistent   2 years from set/ update.
Google Analytics   __utmb   This cookie is used to establish and continue a user session with pwc.com/gx. When a user views a page on pwc.com/gx, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on pwc.com/gx; this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on pwc.com/gx for longer than 30 minutes.   First Party Persistent   30 minutes from set/ update.
Google Analytics   __utmc   Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using theurchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to   First Party Persistent   Not set.
Google Analytics   __utmv   This cookie is not normally present in a default configuration of the tracking code. The __utmvcookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmccparameter. This cookie is only written if you have added the_setVar() method for the tracking code on your website page.   First Party Persistent   2 years from set/ update.
Google Analytics   __utmz   This cookie stores the type of referral used by the visitor to reach pwc.com/gx, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within pwc.com/gx. The cookie is updated with each page view to pwc.com/gx.   First Party Persistent   6 months from set/ update.
Google Analytics   _ga   This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategyand.pwc.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategyand.pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.   First Party Persistent   2 years from set/ update.
Strategy&   sid   This cookie allows www.strategyand.pwc.com to track visitor sessions across strategyand.pwc.com sub-domains such as alumni.strategyand.pwc.com.   First Party Persistent   On browser close.
Oracle Eloqua   ELOQUA   This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of some pages on this site.  It is set when you first visit the site and updated on subsequent visits.   Third Party Persistent   2 years
Oracle Eloqua   ELQSTATUS   This cookie is set by Eloqua and is used by PwC to track individual visitors and their use of some pages on this site.  It is set when you first visit the site and updated on subsequent visits.   Third Party Persistent   2 years
Sizmek   Activityinfo   This cookie is used to track conversions associated with a unique visitor and is used for attribution and ROI measurement.   Third Party Persistent   90 days
Incapsula   incap_ses_{Proxy-ID}_{Site-ID} / visid_incap_{Site-ID}   These Cookies improve performance and security on the website.   Third Party   Session / 1 year
LinkedIn Insight Tag   BizoID   The BizoID cookie stores a unique LinkedIn user ID.
Note: The LinkedIn user ID does not contain personally identifiable information. 
  Third Party Persistent   90 days
LinkedIn Insight Tag   BizoData   The BizoData cookie stores anonymous business demographic profile data for the user. Business demographic data may include anonymous codes for business demographics such as company size, industry, job function, or seniority level, but will not include any personally identifiable information.   Third Party Persistent   90 days
LinkedIn Insight Tag   BizographicsOptOut   The BizographicsOptOut cookie tracks if the user has opted out of LinkedIn tracking.   Third Party Persistent   90 days  
LinkedIn Insight Tag   BizoNetworkPartnerIndex   Bizographic information generated from authorized LinkedIn Data Provider accounts is shared with authorized third party network partners. This cookie tracks which network partners have received data for a given user.   Third Party Persistent   90 days
LinkedIn Insight Tag   BizoUserMatchHistory   This cookie stores the last time cookie IDs were synced with a given authorized network partner and is part of LinkedIn's server-to-server data integration solution.   Third Party Persistent   90 days
ClickDimensions   cuvid   This cookie is used to determine unique visitors to the site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that the application uses to ensure both the validity and accessibility of the cookie as an extra security measure.   Third Party Persistent   2 years from   set/update
ClickDimensions   cusid   This cookie is used to establish and continue a user session with the site. When a user views a page on the site, the script code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established.   Third Party Persistent   30 minutes from set/ update
ClickDimensions   cuvon   Used to signal the last time a visitor viewed a page.   Third Party Persistent   30 minutes from set/ update
CrazyEgg   is_returning   Used to track whether a visitor is new or returning. A returning visitor is one that has previously visited any tracked page on our domain within the last 5 years.   Third Party Persistent   5 years from   set/update
The Trade Desk   ttdUniversalPixelTag   This cookie is used to track the number of users who have visited a website. That cookie pool can then be used to retarget those users, and serve them digital ad units.   Third Party Persistent   90 Days

Additional information

The PwC network and each of the individual PwC firms are strongly committed to protecting the privacy of personal data that they maintain about PwC clients, employees and other individuals.
PwC provides this web site, its subdomains and mobile versions according to the following terms and conditions. By accessing this web site, you agree to the following Terms of use ("Terms"). If you do not agree to abide by these or any future Terms, do not use or access this wbeb site.
This site is provided by Hercules Merger Parent Limited, a limited liability partnership registered in England with registered number 8747197 and its registered office at 1 Embankment Place, London, England, WC2N6RQ.