Improving online commerce: Leaving £19 billion on the table

Elliot Rosenthal talks about the revenue smaller companies forego by not being able to take advantage of online commerce. His comments are based on the report ‘This is for everyone: The case for universal digitisation,’ a collaboration between Strategy& and the well-known cross-sector charity Go ON UK. The report presents the socioeconomic case for universal digitisation, particularly in the United Kingdom.

Note: This video was originally published by Booz & Company.

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