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Benedikt Schmaus

Benedikt Schmaus

Partner, Strategy& Germany

Benedikt Schmaus is a leading practitioner in digital strategies for Strategy&, PwC’s strategy consulting business. He is a Partner at Strategy& Germany, based in Frankfurt. As a member of our Consumer markets practice, he focuses on building digital capabilities and digital transformation for retail clients and global consumer goods manufacturers.

His key areas of expertise include:

  • Build-up of digital capabilities
  • Digital transformation for consumer and retail clients
  • Development of digitally enabled customer experiences, sales and marketing strategies, cross-channel strategies
  • Organizational and cultural transformation
  • Cost transformation

Some of his recent client assignments include:

  • Build-up of a new digital unit for a European tourism company
  • Development of an omni-channel strategy for a large German telecommunications client
  • Turnaround and digital transformation of a leading French multichannel fashion retailer
  • Digital transformation of a German multi-category retail client (fashion, furniture, electronics), focusing of organization and culture
  • Setup of a global digital organization for a leading consumer electronics company

Benedikt Schmaus joined Strategy& in 2002.


  • Customer strategy
  • Digital


  • Consumer markets


  • Economics at the European Business School in Frankfurt
  • Richard Ivey School of Business University of Western Ontario