Providing perspectives on the short-term development of the e-mobility business in four major European markets
Over the last few years, OEMs made significant investments for the electrification of vehicles, which are not yet converted into significant revenue pools due to still limited demand for electric vehicles (EV) across the EU. To cope with these challenges, OEMs and the whole automotive downstream value chain need to get ready to exploit market opportunities which will ensue from the ramp up of EVs in the short run. This pan-European study captures market perspective from different angles to help OEMs understanding the best viable options to ensure commercial effectiveness for the next three years.
To win the e-mobility race, OEMs have to define tailored selling propositions that can be articulated in five focus areas. We have shortlisted ten improvement actions to help OEMs tap the full potential of the EV market demand in the short run:
1. Segmentation and targeting - Decide where to play at first
2. Value proposition - Define tailored product and service offering
3. Sales channel - Enhance dealership value proposition
4. Marketing and Communication - Stimulate intention to buy
5. Customer Experience - Convert intention to buy in sales
PwC Strategy& launched a pan-European study to capture the market perspective from different angles, in order to OEMs understanding the best viable options to ensure commercial effectiveness for the next three years.
Partner, PwC Strategy& (Germany) GmbH
Associate Partner, Strategy& Italy
Partner, Strategy& France
Manuel Diaz Delgado
Partner, Strategy& Spain
Director, PwC Strategy& (Germany) GmbH
Director, PwC Switzerland