The ninth annual Digital Auto Report is a global consumer survey with a focus on the U.S., EU and China. It consists of a quantitative market outlook until 2035 based on detailed research and interviews with key industry executives at OEMs and suppliers, leading academics and industry analysts.
The report is divided in three volumes:
COVID-19 digitizes society and increases acceptance and demand for digital – and connected – services.
COVID-19 modifies competition: Big Tech benefits, asset-heavy OEMs struggle to keep up required R&D invest.
COVID-19 reverses preference for mobility modes – own vehicle regains preference against shared.
COVID-19 cools down economies, makes governments subsidize EVs and increase EV market demand.