Navigating through a post-pandemic world
The ninth annual Digital Auto Report is a global consumer survey with a focus on the U.S., EU and China. It consists of a quantitative market outlook until 2035 based on detailed research and interviews with key industry executives at OEMs and suppliers, leading academics and industry analysts.
The report is divided in three volumes:
(1) Anticipating post-pandemic market dynamics (PDF, 4.1 MB)
(3) Building a software-enabled automotive company
With the popularity of digital services, the 'CASE' dimension (connected car services, automated driving, smart mobility and electrification) is becoming increasingly important for the automotive industry's business models.
In Europe and the USA, the proportion of new vehicles with basic connectivity is expected to reach 95% by the end of the year. Complete networking is expected to be available for half of all cars in Europe in 2025.
German consumers attach great importance to complementary safety applications (80%) in connected car services, but navigation services with information about the environment (75%) are also popular.
COVID-19 digitizes society and increases acceptance and demand for digital – and connected – services.
COVID-19 modifies competition: Big Tech benefits, asset-heavy OEMs struggle to keep up required R&D invest.
COVID-19 reverses preference for mobility modes – own vehicle regains preference against shared.
COVID-19 cools down economies, makes governments subsidize EVs and increase EV market demand.