The 2020 Digital Auto Report

Navigating through a post-pandemic world

The mobility ecosystem is transforming into a fragmented future with different adoption patterns and use cases by region

The ninth annual Digital Auto Report is a global consumer survey with a focus on the U.S., EU and China. It consists of a quantitative market outlook until 2035 based on detailed research and interviews with key industry executives at OEMs and suppliers, leading academics and industry analysts.

The report is divided in three volumes:

Download the report  View global results

The outbreak of COVID-19 is impacting the mobility behavior of Germans beyond the crisis and stresses the importance of individual mobility

  • A third of the respondents in Germany (31%) intend to use their own cars more frequently for commuting in the future
  • While before the corona crisis, 24% planned to buy a new car in 2020/21, this share has only fallen by three percentage points
  • While petrol-driven cars are still the most popular choice, BEVs and PHEVs are the second choice
  • Demand for ride sharing is rather slowed down by COVID-19 and the preference for individual mobility, but smart mobility as a whole remains highly relevant
  • More than 70% of Germans say they travel less via car sharing and ride hailing than before the pandemic - for almost a third of consumers (28%), a key incentive to use sharing offers despite COVID-19 is regular cleaning and disinfection of the vehicles by the provider

Adjusted technology expectations and changing post-pandemic customer preferences evolve the CASE framework

With the popularity of digital services, the 'CASE' dimension (connected car services, automated driving, smart mobility and electrification) is becoming increasingly important for the automotive industry's business models.

In Europe and the USA, the proportion of new vehicles with basic connectivity is expected to reach 95% by the end of the year. Complete networking is expected to be available for half of all cars in Europe in 2025.

German consumers attach great importance to complementary safety applications (80%) in connected car services, but navigation services with information about the environment (75%) are also popular.

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Connected

COVID-19 digitizes society and increases acceptance and demand for digital – and connected – services.

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Automated

COVID-19 modifies competition: Big Tech benefits, asset-heavy OEMs struggle to keep up required R&D invest.

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Smart Mobility

COVID-19 reverses preference for mobility modes – own vehicle regains preference against shared.

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Electric

COVID-19 cools down economies, makes governments subsidize EVs and increase EV market demand.

Contact us

Jörg Krings

Jörg Krings

Partner, PwC Strategy& (Germany) GmbH

Dr. Andreas Gissler

Dr. Andreas Gissler

Partner, PwC Strategy& (Germany) GmbH

Jonas Seyfferth

Jonas Seyfferth

Director, PwC Strategy& (Germany) GmbH

Dr. Jörn Neuhausen

Dr. Jörn Neuhausen

Director, PwC Strategy& (Germany) GmbH

Hartmut Güthner

Hartmut Güthner

Director, PwC Strategy& (Germany) GmbH

Dr.-Ing. Claus Gruber

Dr.-Ing. Claus Gruber

Director, PwC Strategy& (Germany) GmbH

Christoph Stürmer

Christoph Stürmer

Senior Manager, PwC Strategy& (Germany) GmbH

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