Esther Liesenberg

Senior Executive Advisor, PwC Strategy& (Germany) GmbH

Esther Liesenberg is a Senior Executive Advisor at Strategy& Germany PwC's strategy consulting business based in Frankfurt. As a member of our Retail and Consumer practice, she advises European retail clients and global consumer goods and fashion brands.

Her key areas of expertise include:

(Digital) Business Model Transformation for retailers across all channels
Idea-to-market strategy and innovation management for brands and retail
Brand strategy and customer centric operating model design and implementation
Fit for Growth*
Pre- and post-merger value creation

Some of her recent client assignments include:

Transformation of a premium household brand from hardware manufacturer to a successful culinary ecosystem supplier
Re-design of brand positioning and design and implementation of a customer centric marketing organization to support international growth of a leading retailer
Fit-for-growth program to transform the sales and marketing organization and processes of a leading FMCG retailer to significantly increase speed to market and overall efficiency
Concept, design and launch of various new brands and ventures within the beauty, fashion and food industry

Prior to joining Strategy&, Esther held leading marketing positions at a global beauty company and a global sportswear brand. She has more than 13 years of consulting experience from leading her own strategy consultancy for brands and retail players.

Esther Liesenberg studied at WHU – Otto Beisheim School of Management, Göteborg Handelshögskolan and Université Paris Dauphine, and she holds a degree in business administration.

* Fit for Growth is a registered service mark of PwC Strategy& LLC in the United States.

Esther Liesenberg

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