Three types of companies are jockeying for position in emerging economies, seeking to capture the loyalty of billions of new consumers.
Reports and studies
Multinational consumer packaged goods providers and retailers in China have struggled to calculate marketing ROI due to a lack of sufficient data, among many other factors. Collecting the right data and developing a rigorous strategy for calculating marketing ROI for every promotional campaign are absolute essentials for doing business and succeeding in the dynamic Chinese economy.
Private banks have spent the last 18 months dealing with one of the most difficult periods in modern financial history. A “perfect storm” of asset-price declines and the near or actual collapse of some of the best-known wealth management firms has altered the behavior of clients, prompting them to move into less risky financial instruments that are much less profitable for the banks. All of this has pushed revenue levels 25 to 30 percent below where they were before the crisis. As an added challenge, governments are cracking down on their wealthy citizens’ untaxed offshore accounts, forcing many private banks to find new value propositions. This leading research — based on in-depth interviews with more than 140 bankers, advisors, and regulators in 15 markets around the world — provides a snapshot of the private banking industry’s evolving state, and highlights five new imperatives.
For companies up and down the consumer packaged goods (CPG) value chain, now is the time to take a fresh look at sales and operations planning (S&OP) processes. Although S&OP is a well-established tool in the CPG industry, nearly a quarter of companies still do not use it, and many others could be realizing greater benefits than they do today from their S&OP efforts. Increased complexity in the value chain is putting pressure even on well-run S&OP processes, making accurate forecasting and planning more difficult. Strategy& advises CPG industry participants to keep in mind seven key parameters when refreshing their S&OP approach.