Ken Zhong

Ken Zhong

Partner, Strategy& China

Ken Zhong is a Partner at PwC Strategy& China, based in Beijing. He has nearly 20 years of consulting experience in strategic planning, operations optimisation and digital transformation. Ken focuses on infrastructure, traditional and alternative energy, technology and digital application, assisting clients in formulating strategic plans, designing business models and optimising management systems.

Prior to joining PwC, Ken worked for a Fortune 500 company, responsible for its strategy and investment businesses in China and North America. Before that, he worked at a world-renowned commercial bank, leading the data development and application of its securities business.

Selected relevant experience includes:

Building Materials and State-owned Enterprise

  • Strategic vision and goal setting for a leading domestic EPC contractor, developing a five-year plan
  • Growth strategy for a leading domestic prefabricated component manufacturer, identifying residential industrialisation policies across regions, analysing the necessity of full value chain
  • Southeast Asian market, Central Asian market, and Northeast Asian building materials market analysis for an international leading building materials group
  • Business optimisation and growth roadmap development for a leading international building material group, collecting basic information and performance across 150+ business assets around the world
  • Paints and coatings market analysis for a leading global construction coatings company, including product category, application, end-user type, and to formulate new business strategies

Energy and Chemical

  • Strategic planning for a large central energy enterprise, designing a strategic management system, setting vision, mission and goals for overseas business, formulating strategies and detailed strategic measures
  • Product strategy for a leading domestic chemical company, analysing competitive landscape and profitability of each product line, determining development directions and developing a five-year plan
  • Growth strategy for a large domestic steel company, identifying downstream market opportunities, preparing an M&A plan and the due diligence of the five business groups of the target company
  • Business strategy for a subsidiary of a leading domestic chemical group, analysing the positioning of business lines and development opportunities, collecting information on M&A targets, determining screening criteria, and formulating an M&A plan
  • New energy investment strategy for a large international energy company, setting up a corporate development fund, outlining investment strategies, identifying investment targets, and formulating a development roadmap

Real Estate and PropTech

  • Smart building and smart home application scenario analysis for a leading international white appliance company, designing digital products, formulating development strategies jointly with investment and operations team
  • Big data application study for a leading domestic data middle office company, benchmarking against top corporate users in vertical fields, developing client value proposition, establishing a corresponding team of data architects to support the front-end business
  • Business development strategy for a leading domestic SaaS company, determine business potential and overseas market opportunities
  • Corporate customer purchasing behaviour analysis for a leading global building materials distributor, establishing data connections jointly with various departments to improve decision-making and pricing mechanisms
  • Development strategy for a leading domestic industrial products retail company, formulating corresponding development strategies and implementation roadmaps
  • MS, Management Science, Stanford University
  • BS, Chemistry, Fudan University

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