The next 20 years will bring incredible economic change and opportunity to China. Recent MBA graduates are on the forefront of this change and they will have unprecedented professional and personal opportunities. This cohort is developing into China's new business leadership and they play a pivotal role in transforming modern China.

Katzenbach Partners LLC, a management consulting firm focused on helping clients achieve breakthrough organizational performance, is following the career path of Chinese MBAs for 20 years. The initiative began in 2004 when a diverse group of 114 graduates from the class of 2004 were selected to be members of "CHINA 2024: A New Generation of Leaders." CHINA 2024 intends to capture the stories of these young professionals who are coming of age and are effecting change during this remarkable time of transition.


The members of CHINA 2024 represent China's best and brightest young business leadership. They graduated from some of the top business schools in China:

  • Beijing International MBA (BiMBA)
  • China Europe International Business School (CEIBS)
  • Fudan University
  • Beida University (Peking University)
  • Tsinghua University

Others graduated from some of the top business schools in the United States:

  • Columbia Business School
  • Harvard Business School
  • Kellogg (Northwestern University)
  • Stanford Graduate School of Business
  • University of Chicago Graduate School of Business
  • Wharton (University of Pennsylvania)

They work in a variety of professional sectors, including: consulting, banking, marketing, media, retail, healthcare, high-tech, government, transportation, internet, real estate, and natural resources.

Tracking their progress entails in-depth interviews, which are conducted every four years. The interviews focus on the choices, challenges and leadership development of the members. Special attention is paid to the personal development and progress of each member. In addition to the milestone interviews every four years, members also complete a bi-annual on-line survey.


To build a sense of community, the members of CHINA 2024 are invited to a series of leadership conferences. These conferences, organized by Katzenbach Partners LLC, are held every four years. The objective of the conferences is to enable the members to learn from each other and to help them think critically about their careers. The Inaugural CHINA 2024 Conference was held in Shanghai in September, 2004. The next leadership conference will be held in Beijing in the fall of 2008.


The life experience of CHINA 2024 members will represent a fascinating chapter in China's business history. Katzenbach Partners is eager to share the insights gained from tracking this cohort. The collected data from the members of CHINA 2024 will create the basis for a series of articles and eventually a book written for the global business audience. 

Katzenbach Partners is also the corporate sponsor of a PBS FRONTLINE documentary entitled "Young and Restless in China." The film follows a diverse group of nine young Chinese people as they scramble to keep pace with their country. Several of the 2024 members are featured in the film. The nine individuals together provide an intimate portrait of the generation that is remaking China. The film is produced by Ambrica Productions ( and will air nationally on PBS in June, 2008.