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CDS + Growth resources
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CDS + Growth
SoundBite: The secret to strategy that work
Part 1: Why strategy matters
Part 2: Take your strategy from paper to pavement
Part 3: Transform your company and your industry
Capabilities-Driven Strategy + Growth
Strategy That Works
Winning companies don’t follow conventional wisdom. They apply five acts of unconventional leadership that allow them to close the strategy-to-execution gap.
The Essential Advantage
Based on extensive research,
The Essential Advantage
helps you construct a strategically coherent company in which the pieces reinforce one another instead of working at cross-purposes.
Harvard Business Review
The Coherence Premium
Sustainable, superior returns accrue to companies that focus on what they do best. Companies that align their differentiating capabilities with the right external market position enjoy a coherence premium.
The New Supercompetitors
Companies that realize the power of their capabilities can shape how industries evolve.
All publications and insights
Making 5G pay: Monetizing the impending revolution in communications infrastructure
The next generation of cellular mobile communications technology has arrived. 5G, which is set to succeed the 4G standard over the next few years, offers an...
The semiconductor industry: A capabilities perspective
For several decades, the semiconductor industry has been the backbone of technological progress. However this growth trajectory has its natural limits. This fact, combined...
The 2018 Chief Strategy Officer Benchmarking Study
Researching the state of strategy and how CSOs create — or struggle to create — value for their companies.
The Strategy Crisis: Insights from the Strategy Profiler
What's the state of strategy? How confident are leaders about their company’s strategy? What are they most concerned about? To find out the answers to...
The future of the insurance industry: A capabilities perspective
The insurance industry is undergoing fundamental transformation. Several disruptive factors have given rise to new players with disruptive business models. This short video...
Strategy and execution
For your organization to be successful, you need both a winning strategy and the ability to execute it. Strategy alone won’t lead to success. Many organizations...
The future of the steel industry: A capabilities perspective
The steel industry has been confronted with dramatic changes over the last few years and is facing several disruptive factors in the future. This short video by...
A tale of two telecoms: A look into the industry’s future
In their determination to transform themselves, BaseLink and DigiLife took divergent paths. Yet each succeeded spectacularly. Their success is a tribute to their understanding...
A growth strategy that works
Growth is essential for the success of any business. But many organizations find themselves chasing growth across the board without the fundamental advantage they need to win....
Solving the online logistics dilemma: A practical guide toward profitability
E-commerce businesses have allowed shoppers to have sky-high delivery expectations, but these companies have not given sufficient thought to logistics complexities and costs....
CEOs in chemicals look to the future: Key findings from 20 years of surveys of industry leaders
Chemical industry leaders are less optimistic about the future. After a period of high M&A activity, their focus is on organic growth and cost reduction - and investments...
Strategic performance measurement: Creating a common language to drive execution
The execution of strategy is always critical to a company’s success. To help drive strategy execution and performance improvement, executives in a range of industries...
The Fear of Disruption Can Be More Damaging than Actual Disruption
Resist the urge to react too hastily to major change — or to use it as an excuse not to take action. Focus instead on making the fundamental strategic choices necessary...
Building sustainable, inclusive transportation systems: A framework for the future
A call for advanced 21st-century networks of roads, airports, shipping facilities, train routes, and public transportation is resounding in cities, small communities, and...
The new make-or-buy question: Strategic decisions in a time of technology, product, and commercial disruptions
In the past, companies evaluated whether to make components and parts themselves or buy them from suppliers by determining the total cost of ownership. But in...
A strategy that creates true advantage
How do you create the right strategy for your organization? How can you make sure that your strategy is built on your strengths and will position you to win?
Engineering transformation for a 4.0 world: Winning over the experts who make innovation happen
As the pace of business accelerates and innovation becomes paramount, companies need to update their strategies and processes to get new products off the drawing board and...
Small going big: Why small-scale LNG may be the next big wave
Small-scale liquefied natural gas (ssLNG), a niche industry that is already profitable and scalable, boasts significant potential. As companies approach the ssLNG market,...
Chemicals industry: Growth strategies for an uncertain environment
As the marketplace shifts, chemicals companies need to sharpen how they provide value for customers, and assess their capabilities and the best way to differentiate...
An introduction to the Capabilities Assessment Tool
Successful companies are able to deliver on a value proposition that yields long-term advantage by having the right capabilities to compete and win in the market.
The New Ways to Win in Emerging Markets
How to develop the right capabilities to lead global growth.
Semiconductor industry: Strategies for growth in the Internet of Things era
From the mainframe to the mini to the PC to the smartphone, our computing devices just keep getting smaller, faster, and cheaper.
Community solar: Share the sun rooflessly
The power and utility industry is witnessing an unprecedented wave of transformational changes. Community solar is one of the more intriguing components of this...
Auto industry growth strategies: Fasten your seatbelts
In today’s complex environment, each auto company must be very clear about how it plans to add value for its particular set of customers, and must determine...
Metals industry: Growth strategies to outlast commoditization
There are three distinct ways to play that companies in the steel industry should explore in an attempt to forge a new future for their business and restructure the...
Thriving on disruption: Building a capabilities-led strategy in the design and engineering industry
The design and engineering (D&E) industry is going through a period of rising revenues but declining profits. What most D&E firms need is a strategic plan for...
Steel and aluminum, quo vadis? A pathway to growth in challenging times
The aluminum sector is faring better than steel, but four megatrends are already transforming both industries. In response, aluminum and steel companies need to adopt...
Becoming an activist innovator in healthcare: A new way for midsized payors and providers to access innovation
In the current healthcare environment, innovation is critical. Yet many organizations, particularly midsized payors and providers, do not have strong innovation capabilities....
The future of the chemicals industry: A capabilities perspective
Several future trends are colliding or combining to create significant change for the chemicals industry, and many of the established players are becoming increasingly aware...
Capabilities-driven IT: How financial-services firms can become more agile by bringing IT out of the back office
Financial-services firms will have to start thinking about IT as part of the business, rather than a function. Many high-tech firms and startups are integrating...
Cutting the last cord: How the "disappearing" SIM card will liberate the consumer and scramble telco roles
The SIM card is finally going virtual and the world of telecommunications companies is about to be turned upside down. Consumers will soon be in control, choosing an operator...
2017 Consumer Packaged Goods Trends
Shifts in consumers’ budgets and shopping habits are fundamentally changing the market for consumer packaged goods.
Your company's customer strategy: A path to delivering distinctive value and experience
A customer strategy must define the distinctive value and experiences a company provides to its targeted customers and deliver on that promise. In early 2016, a team...
Fourth time around? European banks confront "Basel IV"
Many banks, especially in Europe, are struggling to produce sufficient returns on equity. The Basel Committee has recently issued new regulatory proposals, which bankers...
Strategic portfolio management: Applying a capabilities lens to manage the E&P portfolio
Exploration and production (E&P) companies must increase their productivity - they could benefit from strategic portfolio management, in which analytical tools and a...
How GCC companies can become global competitors: Adopting a capabilities-driven strategy to avoid growth traps
GCC companies must develop powerful capabilities through internal development, mergers and acquisitions, or partnerships if they want to maintain their growth and improve...
The marketer's dilemma: The new capability agenda for marketers and their partners
The media and marketing ecosystem is being reconfigured and transformed by digital developments. Brands find themselves operating in a quickly evolving environment in which...
Powering up the neighborhood grid: A strategic entry plan for the microgrid business
Microgrids, the small technological complexes that can supplement or replace a central power grid, have been very much on the radar of many industrial suppliers and...
Only the innovative survive: The European retail renaissance
Growth in retail is no longer dependent solely on the quality of the product, the loyalty of the customer, or past success. In this report we examine the European retail...
Navigating the transformation of the gas market: Adapting to survive in a period of change
With a growing glut in the supply of globally tradable liquid natural gas (LNG), all industry players will need to adjust their operating models. They should expect lower...
Winning in China's changing economy: A strategy for managing complexity
In spite of the headlines about China’s slowing growth and the country’s efforts to contain stock market bubbles and devalue its currency, the Chinese economy...
Creating value in Africa: Using and enhancing your capabilities to succeed across the continent
Africa’s markets are too diverse for one business model to be successful everywhere. Companies venturing in can pick the markets that are most suitable by being...
Strategy, people and processes: Fulfilling the promise of enterprise asset management
Companies in asset-intensive industries such as utilities, oil and gas, and airlines use enterprise asset management programs to manage their huge investments in assets...
The new sales enablement: From back-office support to growth engine
Sales representatives are now highly mobile, equipped with immense amounts of data and insights about their customers. Support staff are also in a position to deliver far...
An appetite for M&A: How food companies can buy and sell their way to competitive advantage
Food companies, faced with challenging market forces, are changing their strategic approach to growth. This is underscored by a focus on capabilities as a driver of how...
Airport operators' quest for efficiency: How airports can focus operational improvement efforts on their addressable drivers of cost
Airports facing increasingly complex operational challenges can drive efficiency by focusing their investments on their differentiating capabilities.
Sail, not rail: Dynamic, capabilities-driven strategies for oil and gas companies
Oil and gas companies need a dynamic strategy that is flexible enough to adapt to changes in the operating environment. Differentiating capabilities set the broad direction...
Applying a Fit for Growth approach in China: Implications for Chinese players and multinationals
As China makes the notoriously difficult transition from a low-cost to a high-value economy, both local companies and foreign multinationals can win by applying a Fit...
Tomorrow, the world: From Brazil's multinationals, important lessons about geographic expansion
Growing numbers of companies based in emerging markets are going abroad to claim their share of international trade. The journeys of seven Brazilian multinationals offer...
Global wealth management outlook 2014–15: New strategies for a changing industry
According to a study of global wealth managers by Strategy& the prospects for wealth management have improved significantly over the last 12 months. But new...
What drives a company’s success? Highlights of survey findings
A Strategy& survey with more than 700 executives finds that a capabilities-driven approach to value creation leads to higher returns, on average, than other ways of...
What is a capability?
A few differentiating capabilities drive a company’s identity and success. But what do we really mean by a capability?
What is a capabilities system?
For capabilities to deploy their full potential they need to work in a system. Such a self-reinforcing system of capabilities is stronger than the sum of its parts and it...
How does capabilities coherence create value?
This video captures our philosophy and research on how companies create and capture value over time through capabilities coherence—that is, the mutually...
The new IT agenda: How to define and deliver a capabilities-driven approach
As they seek to develop a strategic role in today’s organizations, chief information officers and chief technology officers have a choice: to try to fulfill all...
The new functional agenda: How corporate functions can add value in a new strategic era
There is a golden opportunity today for the leaders of HR, IT, finance, operations, R&D, marketing, sales, sourcing, and other corporate functions and shared services....
How many direct reports?
This article by Strategy&’s Gary Neilson and Harvard Business School Associate Professor Julie Wulf, published in the April 2012 issue of the Harvard Business...
Capabilities-driven mergers and acquisitions
Strategy& partners Gerald Adolph, coauthor of Merge Ahead: Mastering the Five Enduring Trends of Artful M&A and Paul Leinwand, coauthor of “The...
Growth through a capabilities lens
Cesare Mainardi, coauthor of The Essential Advantage, and Ken Favaro, coauthor of The Three Tensions, in conversation with Tom Stewart, discuss the four growth avenues...
The Coherence Premium
Sustainable, superior returns accrue to companies that focus on what they do best. The truth is that simple, and yet it’s incredibly hard to internalize. It is the...
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