Our solutions - Growth strategy

“The most powerful growth engines are made up of a handful of capabilities providing real differentiation in the market.”

The problem: Chasing growth

Too many companies are chasing growth wherever it presents itself and end up pursuing too many types of growth strategies in parallel. As a result, they spread their resources thin and leave potentially viable growth opportunities under-resourced. They may experience a temporary revenue boost, but the gains are almost never sustainable.

Those companies end up being okay at many things, but great at nothing. They don’t build the strategic advantage that leads to long-term growth.

Chasing growth

Our solution: Don’t chase growth — focus on building your company’s growth engine

Our solution

At Strategy&, we believe that consistent growth is the result of building a powerful growth engine — a system of a few capabilities that provides real differentiation in the market. From there, growth becomes the result of leveraging that strategic advantage again and again, by pursuing paths that are in line with what the company does — or could do — uniquely well.

Companies that want to grow in a coherent, sustainable way should pursue one of four types of growth strategy, presented here as a bull’s eye. The approach that tends to generate the most value is the one at the center. Options get more expensive and riskier as you move toward the periphery.

More on growth strategy

The Grass Isn’t Greener
Harvard Business Review
Our analysis of shareholder returns of more than 6,000 companies globally, however, shows that the idea that some industries are superior does not hold true.
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Strategy& viewpoint
Growing numbers of companies based in emerging markets are going abroad to claim their share of international trade. The journeys of seven Brazilian multinationals offer a framework for companies new to globalization.
Where to Find Growth Opportunities Within Your Company
chiefexecutive.net
How will businesses create value for shareholders three or five years from now, once the financial leaning-out of corporate America has run its course? Most companies expect to continue growing faster than the overall economy, but our recent research suggests otherwise.
How Companies Can Use Coherence to Drive Growth
chiefexecutive.net
Most companies can manage only three to six capabilities into a reinforcing, winning system. It’s another case of the old saying: quality over quantity. A concrete focus is the most important ingredient for growth.
Prioritizing Your Growth Options
chiefexecutive.net
Your capabilities — what you do better than anyone else — should drive your decision — making as the economy recovers.
Grow from Your Strengths
strategy+business
The only sustainable way to capture new opportunities is to remain true to what your company does best.

SoundBite: The secret to strategy that works

  • Part 1: Why strategy matters
    In turbulent times, your strategy matters more than ever. The world's greatest companies weather adversity and uncertainty much more adeptly by operating from their core strengths. A strategy built on these differentiating capabilities helps you outpace the competition, achieve faster growth, and earn the right to win.
  • Take your strategy from paper to pavement
    Far too many strategies fail when it comes time to bring them to life. In fact, more than two-thirds of executives say they don’t have what they need to execute their strategy. Find out how your company can avoid falling into the strategy-through-execution gap by asking 3 questions.
  • Transform your company and your industry
    Supercompetitors have a special recipe for success. It’s fueled by capabilities and it makes these iconic companies so powerful that they’re actually influencing and reshaping entire industries. Find out how you can use smart strategy to transform your future.