Media

Within Australia, New Zealand and South East Asia, rapid change continues unabated and remains a key characteristic of the media and entertainment sector. While technological developments bring exciting opportunities for global communication, changes to consumer media usage have fragmented the market into a limitless supply of channels.

As corporations operating in the sector work to claim pockets of prominence, new business models and revenue streams are opening, allowing the fastest and fittest to claim exceptional results.

Flowing on from the technological changes, governments in the ANZSEA region have moved to keep pace in order to meet the demands of business and the general public.

In South-East Asia, governments are weighing up their options in relation to net content freedom to ensure it conforms to existing local laws. In Australia, changes to media ownership legislation have opened up the market, enabling corporations to adjust their portfolios and react to consumer behaviour changes. These changes have begun to ripple through to the stock market, resulting in adjustments to ownership of Australia’s major media organisations and a flurry of activity from global private equity firms.

While opportunities abound, pitfalls for the unwary remain. To maximise opportunities, organisations need to ensure their advisors have a deep understanding of the sector. As the leading global management consultants to the media and entertainment sector, PwC's Strategy& has helped senior executives and CEOs across every major segment with their most critical strategic and operational decisions. We have supported our clients in addressing issues related to business growth and contraction - employing a local perspective, supported by a worldwide team.

As the definition of what constitutes media and entertainment broadens, we have helped plot the course in this fast-moving industry. Our experience covers the full spectrum of traditional entertainment and ‘new media’ businesses: magazines, newspapers, and book publishing; broadcasting, including cable and satellite television; filmed entertainment, motion pictures, home video, and digital-rights issues; theme parks, site-based entertainment, and themed retail stores; recorded music in traditional retail and newly developed digital formats; legal and professional information; local information; interactive media and video games; live entertainment; sports; education; and toys.

Areas of focus include:

  • Business strategy - corporate strategy, mergers and acquisitions, strategic alliances and joint ventures, market expansion, growth strategy, channel strategy, portfolio strategy, pricing strategy, brand strategy, and brand extensions
  • Sales, marketing, and innovation - advertisement sales strategy and effectiveness, sales force design and incentives, time-to-market reduction, best practices transfer, customer segmentation, and acquisition and retention strategies
  • Organisation and change management - post-merger integration, organisation design and implementation, productivity improvement, program management, and process redesign
  • Operations - margin improvement, value capture, sales and operations planning, forecasting, supply chain restructuring, sourcing effectiveness, and acquisition and integration support
  • Technology - technology strategies, technology organisational design, new technology evaluation, digital rights management (DRM) applications, and collection and mining of customer data.

Our thought leadership

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Traditional media companies have recently started partnering with or acquiring multichannel networks. The next step is to help the networks produce more content, seek out global audiences, and diversify their distribution and revenue streams beyond YouTube.
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With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.
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A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
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Most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats, while social media will rise in importance.