10 Principles of Strategy through Execution

These ten principles - derived from our experience working with global business - can help you build strong links between strategy and execution now and in the years to come.

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Achieve your strategic objectives through

Capabilities-Driven Strategy + Growth

Capabilities-Driven Strategy + Growth

A company's right to win in any market depends not just on external market positioning and not just on internal capabilities, but on a coherent strategy that aligns these factors at every level.

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M&A transformation

M&A transformation

We help clients do better deals and create value through mergers, acquisitions, disposals and restructuring. We work together with them to help develop the right strategy before the deal, execute their deals seamlessly, identify issues and points of negotiation and value, and implement changes to deliver synergies and improvements after the deal.

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Fit for Growth

Fit for Growth

In an uneven business climate, companies need to transform how they operate, while creating the capacity to invest in growth.

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Digital

Through our expansive industry experience within PwC, we help create integrated, end-to-end digital solutions from strategy and innovation through to execution to solve our clients’ most complex business challenges.

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Explore our capabilities

Enterprise strategy

Enterprise strategy

We at Strategy& passionately hold that a few differentiating capabilities drive an organization’s identity. Knowing what your organization does better than anyone else and turning that into a way to play — and a way to grow — leads to lasting success.

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Marketing and sales

Marketing and sales

At Strategy&, we understand the value of taking a holistic view of marketing and sales. Our marketing and sales advisory service has the experience needed to integrate marketing insight with effective sales methods. In this highly customer-centric environment, developing these capabilities is the only way to achieve real, measurable results.

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Operations strategy

Operations strategy

Strategy& provides a level of operations expertise unique among general management consulting providers. Our definition of operations includes product and process development, manufacturing, sourcing, distribution, supply chain strategy and "back office" operations.

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People and organization strategy

People and organization strategy

When an organization doesn’t meet its stakeholders’ needs and expectations, the cause may not be a misguided strategy or vision.

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Product and service innovation

Product and service innovation

Developing a powerful innovation capability is no easy task. Strategy& innovation practice has demonstrated again and again, in its annual Global Innovation 1000 research, that there is no correlation between the amount of money a company spends on research and development and its overall financial results.

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Technology strategy

Technology strategy

Strategy& has extensive experience on a global scale helping large organizations in both the private and public sector make technology a strategic enabler of business success through our four interrelated service areas.

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Our people

Strategy&'s professionals around the globe have helped many of the world’s leading institutions solve some of their toughest problems, and capture their greatest opportunities. Our people are committed to our clients’ success, focused on helping you achieve essential advantage. Find an expert

Vinay Couto
Vinay Couto is a Principal with Strategy&, PwC’s strategy consulting business. He leads the People and Organization Strategy practice and leads the Fit for Growth platform.
DeAnne M. Aguirre
DeAnne Aguirre is a leading practitioner in people and organization strategies and Global Leader of the Katzenbach Center of Innovation for Culture and Leadership.
Dr. J. Neely
Dr. J. Neely is a specialist in mergers and restructurings in the consumer products and industrial sectors for Strategy&, PwC’s strategy consulting business.
Paul Leinwand
Paul Leinwand is Global Managing Director, Capabilities-Driven Strategy and Growth, at Strategy&. He is the coauthor of several books, including Strategy That Works: How Winning Companies Close the Strategy-to-Execution Gap (HBR Press, 2016).

Explore PwC’s consulting expertise

As part of the PwC network, Strategy& helps clients solve their issues from strategy through to execution. We do that by combining our strategy consulting expertise with the vast capabilities of the network, to help you movie your business forward with confidence.

I want to:

Accelerate digital and technology impactAlign costs with business strategyCreate unique customer experiencesGrow and create competitive advantageNavigate risk and regulatory complexityOptimize dealsSecure assetsStimulate innovationStrengthen trust and transparencyTransform human capitalUnlock data possibilities
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