Chance to Shine

Chance to Shine logo

In October 2007, PwC's Strategy& received the Business in the Community of the Year award for its support of Chance to Shine.

The Cricket Foundation campaign Chance to Shine, supported by Brit Insurance, is the U.K.’s largest grassroots sporting initiative. It is a £50million campaign that strives to reintroduce sustainable, competitive cricket programmes back into one third of the state schools in England and Wales. The initiative aims to reach two million children by 2015 and to establish regular coaching and competitive cricket in at least 5,200 primary and 1,500 secondary schools.

Before the Cricket Foundation launched the schools' cricket programme in 2005, fewer than 10% of state schools played competitive cricket.

'Chance to Shine supported by Brit Insurance' is now running in 6,500 schools and 1.8million children have enjoyed cricketing opportunities as a result.

To date, the Cricket Foundation has raised £21 million in funds privately through individual donors, corporate partnerships, Trusts and Foundations. The Government, through Sport England, has provided an additional £12.5million funding to support the Chance to Shine campaign.

Chance to Shine is delivered through county cricket boards, local cricket clubs and other external agencies such as School Sports Partnerships and Local Authorities to deliver high quality coaching and competition programmes.

Involvement in the sport will not only build skills in athletics, but also enable children to strengthen their skills in leadership, team building, and strategy through participation in the sport.

“Chance to Shine is bringing together our diverse communities and helping young people develop skills and attitudes they never knew they had,” said Lord Andrew Turnbull, senior adviser to Strategy&.

Strategy& staff members are captaining the Chance to Shine Corporate Supporters Club and coordinating activities with schools in central London’s Islington region.

“We are donating funds and introducing the charity to our clients,” said former Strategy& partner Richard Verity. “We’re also helping the organisation formulate its fundraising strategy and facilitate its annual meeting.”

In addition, Strategy& has fostered a close relationship with Highbury Grove, a Chance to Shine school. The firm run a number of joint initiatives with the school to support the students. Some of the recent activities have included, football matches, presentation skills workshops, UCAS form coaching, consulting challenges as well as visits to universities. “Strategy& has really made a difference to the sporting charity and to a school behind the charity. We defined the Chance to Shine strategy and the initiative has mobilised all levels at Strategy&," said Richard Verity.