Consumer goods and retail

The business landscape for consumer companies is becoming increasingly complex — globalisation is driving cross-border operations and digitisation is reshaping the end-to-end customer journey. In addition, the entry of market disruptors such as private-label manufacturers catering directly to the squeezed consumer is putting pressure on margins. Strategic responses such as cutting costs and seeking high-growth markets were once effective; however, these approaches will yield less in the future.

The key challenge that consumer companies now face is to grow at a minimum investment cost while looking internally to optimise operations, embrace market disruptors, and identify opportunities hiding in plain sight.

read more
As consumers, media, and markets splinter, packaged-goods companies must figure out how to profit from fragmentation.

How we help our clients

PwC’s strategy consulting team Strategy& can help you navigate this ever more complex landscape. Our focus on a capabilities-driven strategy to help you pursue true market differentiation, coupled with our Fit for Growth* approach, will help position your company for future success.

We will work with you to tackle key questions by looking across conventional structures, and we can bring data and analytics to bear on the answers. As part of the PwC network of firms, we can tap and connect broader resources, including PwC’s tax and IT implementation capabilities, to enable a truly holistic consumer offering.

Alongside strategic thinking, we have extensive functional expertise that can help you address key challenges, including:

  • Ensuring effective revenue management through efficient trade spend, pricing, range, and channel management
  • Winning with complexity—redefining your operating model in the face of a challenging and increasingly complicated market
  • Differentiating your supply chain by being leaner and more innovative in approach than your competitors
  • Optimising the ‘total customer journey’, from experience through to inventory
  • Crafting a profitable route to market in new and existing geographies

Our thought leadership

Serving connected customers
The Strategy& 2015 Consumer Payments Survey, conducted with the Electronic Transactions Association, looks at the implications of digital commerce and how merchants and payment providers can work together to create the best possible customer experience.
view more
An infographic demonstrating the UK Apparel Purchasing trends, comparing the various demographics within the UK when looking at spend, type of apparel and shopping habits.
European grocery retail 2020
European grocery retailers currently face a significant and growing problem of overcapacity, which threatens their future earnings. We believe the solution is to focus on three levers.
Reimagine your enterprise: Make human-centered design the heart of your digital agenda
Companies in every industry are trying to find new sources of value through digital technology. But most of their efforts have not translated into enough market impact and growth. They need something bolder and more disruptive, but still very simple. They need reimagination.
6th annual Digital IQ survey
Today, all roads lead to digital. From business strategy to execution, digital technology has become the foundation for everything we do. Nearly every organization lays claim to being a digital enterprise, but as our study revealed, only a minority are truly there.

read more consumer goods and retail thought leadership >

* Fit for Growth is a registered service mark of PwC Strategy& LLC in the United States.