03/04/09
UK drops in rankings for travel and tourism competitiveness

London, 4 March 2009 – Switzerland, Austria and Germany once again have the most attractive environments for developing their travel and tourism industries. However, the UK has dropped out of the top 10 to number 11 from its 2008 ranking of 6th. This is according to the third annual Travel & Tourism Competitiveness Report 2009, released today by the World Economic Forum (WEF). Booz & Company is the Strategic Design Partner of the WEF for the report.

This year’s report, Managing in a Time of Turbulence, reflects the many difficulties the industry currently faces, which must be overcome to ensure strong growth in the future. This is particularly captured by the topics covered in the analytical chapters, exploring issues such as the impact of oil prices on the tourism industry and the importance of price competitiveness for attracting tourists.
 
The rankings are based on the Travel & Tourism Competitiveness Index (TTCI), covering 133 countries around the world. The TTCI uses a combination of data from publicly available sources, international travel and tourism institutions and experts, as well as the results of the Executive Opinion Survey, a comprehensive annual survey conducted by the World Economic Forum together with its network of Partner Institutes (leading research institutes and business organisations) in the countries covered by the report. The survey provides unique data on many qualitative institutional and business environment issues.
 
Global Competitiveness Index: 2009 and 2008 Comparisons
 

 
TTCI
TTCI
TTCI
Country/Economy
2009 Rank
2009 Score
2008 Rank
Switzerland
1
5.68
1
Austria
2
5.46
2
Germany
3
5.41
3
France
4
5.34
10
Canada
5
5.32
9
Spain
6
5.29
5
Sweden
7
5.28
8
United States
8
5.28
7
Australia
9
5.24
4
Singapore
10
5.24
16
United Kingdom
11
5.22
6

"The economic downturn forces a rethink on the UK’s travel and tourism policy by the government and the industry. Competition between destinations will heat up, as many customers are managing their travel budgets more tightly,” said Adrian Foster, partner at Booz & Company in London.
 
“New climate change regulation schemes—such as the emissions trading scheme—will put additional costs on destinations that under-invest in a sustainable and climate neutral travel and tourism infrastructure.
 
“Tourism players will have to address both these trends in parallel: on the one hand attracting increasingly budget sensitive customers by better marketing, and on the other hand rethinking their investment priorities under the emerging new paradigm of sustainable travel and tourism."
 
The Travel & Tourism Competitiveness Report 2009: Managing in a Time of Turbulence can be downloaded at http://www.weforum.org/TTCR09