2015 Strategy& Growth Survey Infographic
Companies put growth at the top of their agenda, but most executives doubt that current efforts will yield needed results. These are the highlights of the Strategy& 2015 growth survey with more than 500 executives globally.
Companies put growth at the top of their agenda, but executives doubt current e orts will yield needed results
Companies have very high growth ambitions 94%
of executives say growth is a company priority
of executives say their companies’ growth targets are in line with or above their industries’ growth rates
But executives lack conﬁdence in achieving those growth targets
of executives only say they’re
of executives say they
of respondents believe it is going to take
highly conﬁdent their companies will realize their growth targets
do not think their leaders are “excellent” at driving growth
companies are doing now is just not enough
signiﬁcant extra e ort to realize their companies’ growth targets – what
Growth is very di cult to achieve in this hypercompetitive environment
70% 74% 66% 33% 34% 37% 39%
of executives say it’s more difﬁcult now than 10 years ago to generate proﬁtable growth agree that there are more growth opportunities now than there were 10 years ago
say knowing which growth avenue to pursue is harder than it was 10 years ago
Chasing growth — as many companies do — often leaves them spread thin
of executives are frustrated because their companies continue to pursue growth initiatives that have proven not to work are frustrated because they have to pursue many growth opportunities in parallel, none of them signiﬁcant enough to make a difference are concerned that their growth focus may erode the positives of the company culture are concerned that the pursuit of growth is spreading the company too thin
In the search for growth, a company often launches a broad set of initiatives. But this spreads resources too thin, leaves potentially viable growth paths under-resourced, and prevents the company from building the type of advantage that leads to long-term growth. The result? Companies may experience a temporary revenue boost, but the gains are almost never sustainable.
The way out of the growth trap
Consistent growth is the result of building a growth engine — a handful of capabilities that provide real di erentiation in the market. From there, growth becomes the result of leveraging that advantage again and again, rather than searching for growth and then trying to ﬁnd a path to create a right to win.
Based on 2015 Strategy& survey with 500+ respondents globally
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