Communications and technology
The need for communications and technology consulting services in the Middle East is greater than ever before, fueled by fundamental changes within the telecom industry. Liberalization, along with the adoption of new technologies and changing business models, has inspired a boom in innovation and development, driving the need for a coherent telecommunications business strategy.
Since the mid 1990s, our communications and technology industry experts and strategists have guided companies through their transformation and growth programs. Working in tandem with our clients, we’ve helped address all facets of telecom services in the Middle East — from corporate planning, financial planning, performance management, and procurement to organization design and implementation, customer service, marketing and launching of new services, information technology, and mobile communication.
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Our thought leadership
Prepared by Strategy& for Facebook in support of its Internet.org initiative, the ‘Connecting the world’ report identifies mechanisms that can accelerate Internet growth and drive universal inclusion.
The government, local content providers, telecom operators, and global platform providers can play an important role in jump-starting digital content ecosystems by investing in relevant, local content to help build a user base large enough to reach the critical mass point. More and better local content from new companies will help to bring millions of unconnected people online and further engage those already connected.
Turkey can accelerate the reach of national broadband with six policy measures: evolve and boost commercialization channels; reduce the cost of ownership for end users; scale up relevant local applications and content; promote wholesale and infrastructure sharing services that make commercial sense; leverage the Universal Service Fund to support broadband deployment in pre-defined low-density areas; drive municipality-led demand aggregation and incentives.
Telecom companies face increased competition and rising network costs, which are reducing their gross earnings. Instead of responding with cost-cutting, they should undertake a comprehensive product profitability and simplification exercise. At that point they can restructure market-facing and back-end operations and infrastructure, which will lay the foundations for improved profitability.
Creeping commoditization is an overlooked challenge facing the global mobile communications industry. Operators must work against commoditization at all times to elevate themselves above the competition. Our research indicates that over half of mobile markets worldwide are either already commoditized, or in imminent danger of becoming so.
The digital revolution is questioning existing regulatory frameworks and forcing regulators to respond. Regulators have to grapple with these disruptive forces in a manner that will foster both innovation and fairness. The three key areas for regulators to look at, and that require a focus on digitization, are market efficiency, scarcity management, and safeguarding customer welfare.
Companies need to understand where they stand in terms of big data maturity so that they can progress and identify the required initiatives. This involves examining their environment readiness, the extent of legal and regulatory frameworks, and ICT infrastructure; their internal capabilities; and the many methods for using big data.
Telecom companies seeking growth in emerging markets should abandon the outdated view of customers as large, indistinct, and coherent segments. They should tailor offerings to specific customer needs by employing analytical marketing, which mines the Big Data they already possess to respond continually to how individuals and market micro-segments behave.
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Al Arabiya hosts Strategy&’s Hilal Halaoui to discuss Mobile Virtual Network Operators (MVNOs) and their impact on the telecom market in the Middle East and North Africa (MENA) region. To access reports and white papers on the Communication and Technology industry in the MENA, you can visit the pages on the firm’s thought leadership.