Dr. Roman Friedrich

Dr. Roman Friedrich


Dr. Roman Friedrich is a recognized thought leader in telecommunications strategy, commercial strategies, and operations and performance improvement for communications and technology companies for Strategy&, PwC's strategy consulting group. Based in Düsseldorf and Stockholm, he is a Managing Director Strategy& Germany. Roman Friedrich leads Strategy&’s Communications, Media, and Technology practice in Europe, and his geographic focus extends throughout northwest and continental Europe.

He specializes in strategic transformation in fixed-line, convergent, and mobile communications, as well as sales and marketing, new company build-up support, program management, and technology-based transformation. His cross-industry focus is on helping his clients to identify and build essential capabilities to outperform in a digital world. He has also led various due diligence projects for Strategy& across Europe, mainly for mobile application, tower, and mobile service providers.

His areas of expertise include:

  • Development of digital capability strategies and digital diagnostics
    • Digital Marketing
    • Digital Commerce/Retail
    • Digital Business Development and Innovation
    • Digital Consumer/Gen C/Customer Experience Management
  • Cost restructuring (outsourcing, business process reengineering, operating model changes, and other) for mobile, fixed, and integrated operators
  • All customer-facing functions (distribution, customer care, product development) for all type of telecommunications companies (fixed line, mobile, internet)
  • Building marketing line functions for start-ups in the telecom sector
    • Designing product development process
    • Designing all customer care processes (among others order management, billing & collection, retention)
    • Designing sales processes for consumers and business customers
  • New (mobile) data services and corresponding new business models
    • Mobile TV
    • M-Payment
    • IPTV
    • Messaging
    • DRM
    • VoIP
  • IP convergence and its impact on pricing, devices, and service interoperability

Prior to joining Strategy&, he worked as a scientist in the field of theoretical elementary particle physics at the Gesellschaft fuer Schwerionenforschung and the University of Tübingen, Germany. Roman Friedrich earned a PhD in physics from University of Tübingen and a diploma degree from Technical University of Darmstadt.