Rich Kauffeld

Rich Kauffeld

New York

Rich Kauffeld is an advisor to executives in the consumer products industry for Strategy&, PwC's strategy consulting group. Based in New York, he is a principal with PwC U.S. He specializes in helping clients refine business strategies and tailor supply chain capabilities to pursue customer and channel growth opportunities.

Mr. Kauffeld’s supply chain experience also includes distribution network optimization and the integration of sales and operations planning processes to improve service and reduce costs.

His key areas of expertise are:

  • Defining Business and Supply Chain Strategies
  • Enhancing Channel Performance through Shelf-Centered Collaboration
  • Improving Supply Chain Capabilities for optimizing Demand Creation and Response

Examples of his recent client work include:

  • Established new supply chain strategies and outlined supporting initiatives for a premier global CPG company.
  • Refined the business strategy for a US tobacco company to integrate innovation, marketing, responsibility, and external engagement.
  • Optimized the global distribution networks for a multi-division consumer products business.
  • Developed and launched a broad efficiency program for a leading marketer of prestige cosmetics.
  • Lead a consumer industry study entitled “Creating Value through Customization: Winning Through Shelf-Centered Collaboration” to highlight the value of customizing products and services for key channels and customers.

A recognized thought leader, Mr. Kauffeld is the author of the Strategy& study "The Power of Operational POS: From Managing at the Mean to Managing the Meaningful."

Mr. Kauffeld has over 20 years of experience working with consumer products companies, including ten years as a management consultant and ten years in private industry. Before rejoining Strategy& in 2005, he held a series of senior-level positions at R.J. Reynolds and the Campbell Soup Company, where he worked in strategic planning, business development, and general management roles.

Mr. Kauffeld holds an MBA from the Wharton School and a BA in Economics from Cornell.