Martin Reitenspiess

Martin Reitenspiess


Martin Reitenspiess is an advisor to executives in the telecommunications and technology industries for Strategy&, PwC’s strategy consulting group. He is a Managing Director Strategy& Germany, based in Munich. In Strategy&’s Communications, Technology and Media practice, he supports telecom operators and high-tech clients across Europe.

He joined Strategy& in 1994 in the Düsseldorf office and relocated to Munich in 1997. During his career at Strategy&, Martin Reitenspiess has served a broad set of clients focused on the telecom and technology industries. He has also supported leading clients in other industries, including media, energy, and automotive manufacturing.

He specializes on strategy-based transformation and organizational development across industries, with a specific focus in marketing and technology.

During his tenure with Strategy&, Martin Reitenspiess has been responsible for a broad range of transformation programs, across Europe and the US including:

  • Strategic transformation programs for European fixed-line and mobile operators
  • Performance and efficiency improvement programs
  • Several top-line push programs in mobile, fixed and integrated telecom operations
  • Group growth strategy development also including war gaming and scenario planning techniques
  • Deployment plans and strategies for next generation infrastructure (fiber, LTE)
  • Cooperation models for infrastructure players
  • Several post-merger integration programs
  • Brand strategies
  • Several programs for customer analytics and base optimization

A recognized thought leader, he leads Strategy&'s intellectual capital task forces on hybrid Giga Networks and Customer Base Management. He has authored several viewpoints including “Fast track to a European digital highway: Telecom operators embrace hybrid networks” and “LTE: Delivering the future of wireless”. He is also a frequent speaker at industry conferences, universities, and fireside events.

Before joining Strategy& Martin Reitenspiess gained experience with various firms in Germany and the US. He holds a master’s degree in industrial engineering and business administration from the University of Karlsruhe.