Fang Fang

Fang Fang


Fang Fang is an advisor to executives in financial services for Strategy&, PwC’s strategy consulting group. Based in Shanghai, she is a Partner with PwC China. She has 14 years of internal and external consulting experience in advising clients in the fields of banking, wealth management, and insurance. Ms. Fang has co-authored the book “Promoting the Third-party Payment Industry (digital payment)” and has made policy suggestion to regulators.

Her specialties include:

  • China market entry, growth strategy, and operating model design
  • Cross border M&A (including M&A strategy, acquisition/partnership target search, due diligence, negotiation support, and post-deal integration)
  • Digital strategy and industrial finance

Selected projects include:

  • Five-year plan for a top-tier Chinese asset management company focusing on customer, product and channel/distribution strategy
  • Outbound strategy for a leading Chinese asset management company, conducting market and competitor assessment, entry routes study and designing M&A strategy, and operating model
  • Designed a five year growth strategy for a leading Chinese bank’s wealth management business
  • Designed M&A strategy, and evaluated the acquisition target on wealth management market for a global leading investment bank
  • Designed post-merger strategy for a leading regional commercial bank recently consolidated by 13 small banks, defined key synergies, strategic priorities initiatives, and target operating model
  • Designed several strategy transformation projects for regional commercial banks, conducted market and growth opportunity assessment, and defined key strategic priorities initiatives and target business model
  • Designed auto insurance market entry strategy for the biggest Chinese OEM, including sales & marketing strategy, and TOM
  • Helped China auto leasing market entry and M&A for a leading luxury OEM
  • Designed entertainment & sports industry market entry strategy for a leading financial leasing company
  • Designed agriculture market study and entry strategy for an Australian bank
  • Designed digital strategy for a Chinese leading insurance group
  • Designed JV strategy on internet insurance for an Asia leading P&C insurer


MBA from University of Chicago, Booth School of Business
BA from Tsinghua University, School of Economics and Management

Authored articles