Bill Peng

Bill Peng

Hong Kong

Bill Peng is a thought leader in the auto industry for Strategy&, PwC’s strategy consulting group. Based in Hong Kong, he is a Partner with PwC China. He has 13 years of consulting experience of consulting experience in automotive sector and three years of OEM working experience. He has extensive experience in the auto industry and strong expertise in growth strategy, product, brand and channel.

Selected projects include:

  • Developed five-year plan for a leading OEM in China
  • Developed Strategy 2020 for a leading JV
  • Developed vision, mission and value for a leading OEM in China
  • Developed culture integration for a leading luxury brand JV in China
  • Developed 2025 strategy for a global supplier
  • Developed China strategy for a leading global supplier
  • Developed revitalization strategy for a global luxury car
  • Developed customer experience innovation for a leading JV car company
  • Developed channel strategy for a leading JV car company
  • Developed marketing innovation strategy for a leading JV car company
  • Developed product strategy in Guangdong provinces for a commercial vehicle company
  • Developed Brazil and Russia entry strategy for a leading OEM of China
  • Developed overseas branding and channel strategy for a leading OEM of China
  • Developed sales organization restructure strategy for a leading commercial vehicle company
  • Developed branding strategy for a leading commercial vehicle
  • Developed lean sales transformation for a leading OEM of China
  • Developed China strategy for a leading luxury car brand

Education:

Mr. Peng earned an MBA from Tsinghua University and a BA from Nanchang University. He is fluent in Chinese and English.