OrgDNA

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Org DNA Profiler® Survey

Ever wonder why some organizations consistently deliver while others disappoint? Faced with the same market, stocked with similar talent, one organization flourishes, while the other flounders. Organizational DNA — a concept and approach developed by Strategy& — explains why. Explore this site to learn more.

Find out in minutes if your organization has the right stuff. Take the short test below and diagnose your organization’s DNA. Is it passive-aggressive, fits-and-starts, outgrown, overmanaged, just-in-time, military precision, or resilient? Also, learn how coherent your organization is with its strategy through our Coherence Index. Once you know, you can keep what’s good, fix what’s wrong, and unlock great performance.

For each question, please select the answer that best describes your organization. Enter your best guess if you are unsure. Survey results may be reported in aggregate, but all individual responses will be kept strictly confidential.

Decisions and norms


  1. Important strategic and operational decisions are quickly translated into action
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  3. The culture of this organization can best be described as...
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  5. Everyone has a good idea of the decisions and actions for which he or she is responsible
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  7. We are disciplined in focusing our efforts on where we can win
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  9. When we look at new opportunities we put first...
  10.  

  11. Once made, decisions are rarely second-guessed
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  13. We have a distinctive culture that gives us a competitive advantage
  14.  

Motivators and commitments


  1. If a colleague here makes a commitment, I can count on it
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  3. People are rewarded more based on…
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  5. People who innovate get rewarded here
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  7. People in this organization are motivated more by...
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  9. Senior people here “walk the talk”
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  11. The ability to deliver on performance commitments strongly influences career advancement and compensation
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