Our thought leadership

The following articles were written by Strategy& partners and other senior professionals on key topics in the area of product and service innovation.

The 2015 Global Innovation 1000 Study
For the 11th year, Strategy& examined the R&D footprint of some of the world's top companies. We look at how much they are spending on R&D, where, and how that spend has shifted since our last study on this topic in 2008.
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In China, innovation is the first priority for 42% of Chinese companies, compared to 21% of MNCs, according to 2014 China Innovation Study done to nearly 400 executives from Chinese and foreign companies. Chinese companies are increasingly turning to technology to deliver first-to-market innovations, building on their historic strength in understanding local markets and customer needs.
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In this Scientific American article, Strategy& senior partner Barry Jaruzelski discusses the special trait that distinguishes Silicon Valley’s firms from ordinary companies: the ability to integrate their innovation strategies with their business strategies.
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Digital engineering technology is unleashing the potential for major advances in industrial product development, from the concept phase through design and testing. The technology promises faster development cycles, lower costs, and better new products, giving manufacturers that embrace digital engineering a competitive edge over rivals using traditional methods.
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Further articles

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At most companies, new product design is still a rigid, linear staged process. Companies need a more agile product development system that is capable of addressing frequent iterations of multiple design options up front.
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Published in the MIT Sloan Management Review, this article, written in conjunction with scholars from the University of Texas and Tulane University, discusses the potential pitfalls in distributed product development — and how to avoid them.
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Many companies struggle to boost the returns they achieve on their R&D projects. Strategy& partner Alexander Kandybin discusses the benefits and the limits of the Return on Innovation Investment (ROI2) methodology in this article from the MIT Sloan Management Review.