Current Issue: Special Digital Edition (Part I)
Digital Health: A Way for Pharma Companies to Be More Relevant in Healthcare
by Anu Gupta, Saptarshi Sinha, and Jeff Schumacher
With the roll-out of the Affordable Care Act, pharmaceutical companies have an opportunity to deliver a better experience for patients, improve health outcomes, and lower the cost of healthcare in the U.S., by using digital health technology—tools that bring advances in genomics and advances in digital technology together. Health solutions, such as Web portals, body sensors, and apps are becoming more and more popular with both patients and physicians, and the pharmaceutical industry can use its expertise to take these point solutions and turn them into a more holistic, and complete, digital health system.
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Unlocking the Value of Digitization in Automotive Sales and Distribution
by Ruth Densborn, Jan Bakker, Alex Koster, and Jörg Kring
Digitization is changing the way cars are marketed and sold—social media, mobile technology, and independent online information sources are giving the consumer more decision-making power. But as many original equipment manufacturers have been slow to embrace new online channels, dealers have to deal with new rivals that are using digital marketing technology to their own profitable advantage. In order to compete, automakers and their dealers must join together to build first-class digital sales and marketing capabilities. Those that do will likely find themselves turning digitally minded consumers into loyal longtime customers.
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The Data Gold Rush: Companies Need the Right Models and Capabilities to Monetize Data
by John Plansky, Jamie Solomon, Rebecca Karp, and Carl Drisko
The newness of digital technology has left many financial services firms unaware of the data they have gathered—information about costs, proﬁts, operations, supplier practices, and customer behavior. Booz & Company estimates that the revenue from data commercialization will be US$175 billion in 2013 and will ramp up to $300 billion per year in the next three to ﬁve years across capital markets, commercial banking, consumer ﬁnance and banking, and insurance. In order to take advantage of the opportunities offered by the digital age, ﬁnancial services companies can choose from ﬁve basic business models for using data proﬁtably and effectively—from improving current core business to offering entirely new products and services.
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