Losing market share

Situation

The manufacturer of a leading osteoporosis drug was losing share in a growing market.

The manufacturer of a leading osteoporosis drug was losing share in a growing market.

How we helped

We analyzed the complete landscape of patients, physicians, and insurers to identify the company’s best option.

We analyzed the complete landscape of patients, physicians, and insurers to identify the company’s best option.

We worked with the client to develop a new go-to market plan for the remainder of their patent period.

We worked with the client to develop a new go-to market plan for the remainder of their patent period

Results

For the rest of the drug’s patent life, the company exceeded its sales forecast and improved its salesforce productivity.