Media and entertainment

These are turbulent times for media and entertainment companies. Traditional media businesses face enormous cyclical and sectoral pressures. The shift to digital is well past the tipping point. And the global economic downturn is accelerating changes in marketer and consumer spending that will likely reduce the post-recession recovery for many media and entertainment companies around the world.

5 key trends for the media and entertainment industry >

The marketer's dilemma
The media and marketing ecosystem is being reconfigured and transformed by digital developments. Our latest study explores what's to come and how companies can thrive in the new landscape.
The Marketer’s Dilemma
To stay relevant, all participants in the vast marketing ecosystem must develop new capabilities.
2016 Entertainment and Media Industry Trends
To survive the rapid transition to a direct-to-consumer future, companies across the E&M sector need an effective fan-centric strategy — or risk decline and irrelevance.
The value of customer experience
Using customer experience (CX) to create value for your customers and business in an Age of Experience.

Our thought leadership

Megadeals transforming the entertainment, media and communications sector
Megadeals are regularly occurring in the EMC sector as companies rush to adapt to the changes sweeping the industry. In this report, we discuss the landscape and review actionable steps for positioning large deals for game-changing M&A success.
The digital future of creative Europe
Digitization and the internet are often named as the root causes for some of the creative industries’ biggest problems - but a report released by Strategy&, and commissioned by Google Inc., has found that the vast majority of all growth generated in today’s creative industries is digital.
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Traditional media companies have recently started partnering with or acquiring multichannel networks. The next step is to help the networks produce more content, seek out global audiences, and diversify their distribution and revenue streams beyond YouTube.
Mobile Now
With the latest mobile technology, the ability to deliver seamless, omnichannel consumer experiences is finally within reach.
The Digital Commerce Revolution
A new study is revealing the opportunities and challenges in today’s marketplace, and how marketers, retailers, media companies, and other key industry players can compete to win.
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Changes in consumer behavior, driven by new technologies, are profoundly reshaping the TV and video ecosystem. Most of the future growth in viewership will take place on new screens like PCs, tablets, and smartphones, and through new, nonlinear video formats, while social media will rise in importance.

read more media and entertainment thought leadership from PwC’s Strategy& >

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Digitization — Are you ready? Because it is already here
Partner Christopher Vollmer discusses at the November 2012 Cisco Live Latin America in Cancun, Mexico, how key digitization trends are impacting consumers, businesses and governments and what the implications are for both strategy and capability development.

How we help our clients

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Core business strategy and capability development
  • Growth strategy
  • International expansion
  • Acquisition planning and due diligence
  • Digital strategy
  • Content strategy
  • Monetization strategy

All with a concentrated focus on building the capabilities required to create and capture value in these areas.

Advertising sales and marketing
  • Sales strategy
  • Customer/category segmentation
  • Sales effectiveness
  • Sales-force design and incentives
  • Cross-platform sales, pricing and yield management
  • Acquisition and retention strategies
  • Performance improvement, restructuring, editorial and newsroom effectiveness
  • Shared services
  • Sales and operations planning
  • Supply chain restructuring, sourcing, and acquisition
  • Integration support
  • Technology strategies
  • Outsourcing and offshoring
  • Lean IT
  • Technology organizational design
  • New technology evaluation, applications, and customer relationship management
Organization and change management
  • Organizational design and implementation
  • Culture and talent management
  • Productivity improvement
  • Program management
  • Process redesign

Client examples

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