Consumer products

Consumer products companies have recently sought to attain profitable growth by extending business scale and scope while simultaneously rationalizing operations. Although each sector — durables, consumables, apparel, specialty goods, etc. — has faced its own unique issues, consumer business leaders are also confronted with some common challenges.

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Spotlight on:

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As consumers, media, and markets splinter, packaged-goods companies must figure out how to profit from fragmentation.
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Consumer packaged goods companies spend billions of dollars each year on trade promotion but few really understand what they get in return, since getting a clear picture of spending and ROI is a complex undertaking. Strategy& has created post-event analysis software that can help clear the haze.

Our thought leadership

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Achieving sales growth in an increasingly complex CPG market will require rethinking the marketing and promotion strategy, more effective product portfolios, innovative merchandising, and the flexibility to work with different retail formats.
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Strategy& Chief Retail Strategist Tom Blischok and Partner Nick Hodson look at the implications of Clay Christensen’s recent analysis of retailing.
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The rapid adoption of digital technologies and evolving shopping behaviors are transforming e-commerce into an essential element of omnichannel success in the consumer packaged goods industry.
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The economic challenge for European consumer product and retail companies is more serious now than it has been since 2008.

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How we help our clients

Strategy& has a broad and deep set of capabilities for addressing issues faced by consumer products companies. We support our clients with a global team that has experience across all major consumer goods industry sectors, including durables, consumables, apparel, and specialty goods.

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Client examples

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