Consumer Products

Consumer products

Consumer products companies have recently sought to attain profitable growth by extending business scale and scope while simultaneously rationalizing operations. Although each sector—durables, consumables, apparel, specialty goods, etc.—has faced its own unique issues, consumer business leaders are also confronted with some common challenges.

key trends for the consumer products Industry >

 

How U.S. CPGs can get their groove back
Achieving sales growth in an increasingly complex CPG market will require rethinking the marketing and promotion strategy, more effective product portfolios, innovative merchandising, and the flexibility to work with different retail formats.
Supermarkets’ Misguided Strategy read more on strategy business >read more >
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The future of food shopping: Personal, digital, and virtual
Strategy& and the Food Marketing Institute explore the key trends that will have a big impact on the grocery industry and the food shopping experience over the next decade. Retail experts, Nick Hodson and Thom Blischok, discuss how traditional stores can remain competitive in the face of growing competition from all sides.watch video >
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Our Thought Leadership

What if Clay Christensen Is Right (and Amazon Is Wrong)?
Strategy& Chief Retail Strategist Tom Blischok and Partner Nick Hodson look at the implications of Clay Christensen’s recent analysis of retailing to which he applied his theory of disruptive innovation.read more on strategy+business >
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E-commerce and consumer goods: A strategy for omnichannel success
The rapid adoption of digital technologies and evolving shopping behaviors are transforming e-commerce into an essential element of omnichannel success in the consumer packaged goods industry.read more >
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Profitable growth during the European crisis
The economic challenge for European consumer product and retail companies is more serious now than it has been since 2008. Strategies like cutting costs and seeking high-growth markets in Asia and Latin America will no longer be effective.read more >
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The Four Pillars of Profit-Driven Marketing
This book offers a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures.read more >
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see more consumer thought leadership >

 

Client Examples

Case Study 1: The client needed a cost-efficient strategy to meet aggressive growth objectives...
Case Study 2: The client, in execution mode on its new growth strategy, retained Strategy& to evaluate a specific acquisition opportunity...
consumer products client examples

 

Service Areas

Strategy& has a broad and deep set of capabilities for addressing issues faced by consumer products companies. We support our clients with a global team that has experience across all major consumer goods industry sectors, including durables, consumables, apparel, and specialty goods.

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Meet our experts

Peter B. Mensing
Global Lead
Leslie Moeller
Carlos Navarro
Gabriel Chahine
Fernando Florencio Fernandes
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