China market entry strategy for audio electronics manufacturer

A leading audio electronics manufacturer with a portfolio that included car, home, and professional audio products wanted to design an integrated market entry approach for China that included financial targets, a resource plan, and a list of potential partnership candidates.

Strategy& conducted a detailed market assessment for the client’s business segments. The team analyzed passenger vehicle market growth and the market potential for car audio products, including VM infotainment, aftermarket infotainment, and branded audio products. We also assessed consumer trends for audio products, channel characteristics, and key competitor’s recent moves. We developed an integrated market entry strategy for each business area, including new growth opportunities, product channels, and branding strategies.