European automotive manufacturer partner integration

A European auto manufacturer utilized a complex process for developing design savings. However, the process discouraged new ideas, especially from suppliers and external partners, driving higher R&D costs and late stage design changes.

Strategy& assisted the client in streamlining their process for validating and implementing design improvement ideas. The new process included integrating suppliers and external partners in the ideation process. This led to design reuse on two concurrent vehicle developments. The client saved €750M over the product lifecycle and realized over 30% savings for selected critical new components.